Sectors of investigationcustomized market research for every business need

CFI Group conducts market research to analyze customer and employee behaviors and preferences that provide companies with the tools needed to understand the dynamics that influence their results. Thanks to advanced methodologies, these surveys provide an in-depth view of company interactions and processes and allow the data collected to be transformed into strategic insights to guide operational choices and long-term decisions.

CFI Group’s market research is designed to adapt to the needs of different sectors, ensuring customized analyses that help companies optimize resource management, strengthen relationships with their stakeholders and seize new growth opportunities. With consolidated experience and a data-driven approach, CFI Group allows you to address the challenges of constantly evolving markets with targeted and competitive strategies.

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Market research for

Banks and insurance companies

Banks and insurance companies face increasingly complex challenges related to customer loyalty, digital service optimization and trust management. CFI Group's market research not only measures customer satisfaction and analyzes behaviors, but also offers the ability to connect survey results to internal KPIs, such as customer acquisition or churn rate. This integration allows insights to be translated into concrete actions, providing a clear view of the impact of strategies on business performance. With targeted and actionable data, companies can improve processes and services, strengthen customer ties and define strategies to maintain a solid and measurable competitive advantage.
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Market research for the

Retail sector - GDO

Customer loyalty and optimizing the shopping experience are crucial challenges for the Retail and GDO sector. CFI Group market research analyzes every touch point of the customer journey, offering strategic insights to improve the quality of service and retain consumers. With targeted data, companies can refine their strategies and strengthen their competitiveness in the market.
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Market research for the

TLC and media sector

Companies in the TLC and Media sector face the challenge of maintaining high customer satisfaction in a market characterized by constant technological evolution and strong competition. In this context, it is essential to monitor not only customer needs, but also the performance of competitors to identify opportunities and maintain a leadership position.
CFI Group’s market research measures service quality, analyzes user behavior, and provides insights to improve customer experience, as well as competitor realities. This approach allows companies to optimize interactions and retain their customer base.
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Market research for companies in the

Energy & utilities sector

The energy industry is constantly evolving. Customer expectations, between changing costs, sustainability policies and constant commercial pressures, are constantly growing. CFI Group market research, such as the UCSI (Utilities Customer Satisfaction Index), allows you to monitor customer satisfaction, identify critical areas and develop strategies to improve the user experience. Thanks to predictive tools, companies can optimize services, anticipate trends and align with the needs of an increasingly dynamic market.

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Market research for the

Food and consumer goods sector

In a market increasingly oriented towards sustainability and consumer needs, the consumer goods sector requires precise data to adapt to changes. CFI Group's market research analyzes preferences, purchasing habits and brand perceptions to offer companies the tools to anticipate trends and optimize the positioning of their products.
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Market research for

B2B and industrial

The industrial sector requires a deep understanding of customer needs to optimize B2B relationships and develop tailored solutions. CFI Group market research provides insights into customer expectations, analyzes purchasing processes and identifies opportunities to improve competitiveness, offering strategic support to grow in complex markets.
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Market research in the

ESG field - social responsibility

ESG initiatives are a crucial challenge for companies, which must align with consumer and market expectations. With barometers such as the C-ESG Index, CFI Group market research monitors the perceived impact of sustainability policies, providing insights to improve ESG strategies and communication. This support allows companies to strengthen their reputation and generate sustainable value.
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