Market research for the retail sector - GDOWinning strategies to understand the modern consumer
In the retail and large-scale retail sector, Customer Satisfaction is not just a priority, but a strategic lever to excel in an increasingly dynamic market. In-depth knowledge of consumer behavior, preferences, and expectations allows companies to intercept emerging trends, optimize pricing strategies, and offer a purchasing experience that builds loyalty and distinguishes the brand.
Market research for the retail and large-scale retail sector provides key data on what drives purchasing decisions, how competitors move and which innovations can make the difference, transforming every insight into a concrete competitive advantage.
CFI Group’s data support and consulting can help retail and large-scale retail companies build solid foundations to grow, innovate and maintain their competitive advantage in an ever-changing market.
CFI Group's surveys for the retail and large-scale retail sector
CFI Group is a point of reference for market research for the retail and large-scale retail sector. Since 1997, the company has supported large brands with advanced tools such as the National Supermarket Index. These indicators, based on the ACSI model, allow measuring the relationship between perceived quality, satisfaction and future customer behavior, offering strategic insights and a competitive advantage.
Survey methodologies cover every aspect of market research. In-store, telephone and online surveys provide immediate and reliable data, while focus groups, in-depth interviews and participant observation explore consumer preferences, opinions and expectations.
In addition to the evaluation of the shopping experience, CFI group has introduced, for some years, also the measurement of staff performance – the staff approach to the customer has become a strategic lever both for customer loyalty and in differentiation from competitors.
At the same time, Mystery visits, tracking on private label and specific departments and “tactical” research on specific needs (online spending, struggling stores, department innovations, loyalty cards, etc.) support companies in making quick and effective decisions.
Our tools
Mystery visits
CAPI Investigations
CAWI Investigations
CATI Investigations
Focus groups/in-depth interviews/participant observation
Lost Customer Analysis
Tracking (MDD, departments, ADV..)
Why CFI Group Market Research is Essential for the Retail and Large-Scale Retail Sector
Accurately identify the most responsive customer segments through continuous monitoring of demographic data and consumption preferences
Track evolving market trends to maintain long-term competitiveness
Identify and resolve pain points in the shopping experience, both in physical stores and online, to increase customer satisfaction and loyalty
Create robust benchmarks to evaluate the success of future initiatives, comparing results to established historical metrics
Analyze customer satisfaction levels on the experience with staff to improve the performance of this “soft” component
Explore new cross-selling and upselling opportunities with detailed insights into consumer purchasing behavior and expectations