Market Research and Investigation MethodologiesAdvanced Tools for Strategic Decisions

Market research is an essential tool to guide strategic decisions and improve business competitiveness. In an increasingly competitive context, using advanced methodologies is essential to obtain precise information and use it to make targeted and informed decisions.

CFI Group is able to respond to the most diverse needs of customers, offering methodologies ranging from Customer Satisfaction to Brand Equity, from mystery to ad hoc market research, and in addition to traditional metrics, it applies predictive methodologies.

Our ability to adapt translates into customized solutions that address the specific challenges of each company, ensuring strategic and reliable insights to guide business decisions.

Contact us for more information

The American Customer Satisfaction Index (ACSI)

ACSI® is the only satisfaction measurement system for perceived product and service quality across all industries in the United States. This tool allows you to compare different industries thanks to unique benchmarking capabilities, selecting the best companies in each area. Based on a proprietary methodology, it produces accurate and reliable results on the customer experience. In addition, its cause-and-effect model offers advanced predictive capabilities, measuring both the determinants and the behaviors resulting from satisfaction, to provide companies with strategic and targeted indications.
Find out more5

Mystery Techniques

Mystery techniques (shopper, call, client) allow you to monitor and evaluate the quality of company contact points by simulating the customer experience. This approach allows you to identify and correct critical areas of improvement, to ensure high service standards.
Find out more5

Focus group

Focus groups offer an interactive method to explore the perceptions, opinions and expectations of a specific target audience. Through guided discussions, they provide detailed insights useful for designing effective products and strategies. Can be adapted to physical or online spaces.
Find out more5

Lost Customer Analysis

Win-back analysis identifies the causes of customer churn and develops strategies to win them back. This process allows you to reduce churn, maximize portfolio value and strengthen competitiveness.
Find out more5

Beyond NPS… Advocacy

How many promoters does your company have?

NPS, Net Promoter Score, calculates potential promoters by subtracting detractors. Unfortunately, this method ignores most customers, considering them neutral even when the score is 8.

For this reason we have built an additional indicator, the ADVI (advocacy Index) which expresses the percentage of customers who have actually spoken well of your company in the last 12 months.

Find out more5

Behavioral Predictive Model

Behavioral predictive modeling uses advanced analytics to accurately predict future customer behavior. Using statistical tools and complex algorithms, it supports data-driven decisions and helps companies improve customer experience, maximize loyalty, and optimize portfolio value.
Find out more5

CATI Surveys

The CATI method allows you to collect data quickly and accurately through software-assisted telephone interviews. This approach ensures consistency, reduces errors, and provides actionable answers for strategic decisions. It is ideal for reaching well-defined targets, meeting stringent quotas, and ensuring you interview the relevant people in your target universe.
Find out more5

CAPI Investigations

CAPI surveys use in-person interviews supported by electronic devices to collect detailed and reliable data. This method allows for in-depth insights thanks to the flexibility of the questionnaire and the possibility of real-time clarifications. The main advantage is that the interview takes place right while the customer is living the experience, allowing for the collection of hot impressions and ensuring greater accuracy in feedback. The interview can be enriched with a photographic set.
Find out more5

CAWI Investigations

CAWI surveys use online questionnaires to reach a large and diverse audience. This method guarantees fast data collection, low costs and high quality results, optimizing business strategies. Depending on the client's needs, it can be adapted to panels, client name lists and social sampling. It allows you to show related images or videos to respondents.
Find out more5

ADV Tracking

ADV Tracking helps you measure and optimize the performance of your advertising campaigns. By analyzing results in real time, it helps companies refine their messages and channels to maximize their return on investment.
Find out more5