Market research for the food and consumer goods sector
Market research for the food and consumer goods sector is essential to successfully navigate a rapidly changing global market. In an industry where product variety and innovation are key, understanding consumer expectations is key to differentiating and building customer loyalty.
Customer Satisfaction is not just an indicator of success, but becomes a starting point for optimizing the entire customer experience, from product to service, through distribution and communication channels.
At the same time, attention to Employee Satisfaction plays a strategic role. A motivated and satisfied team not only improves operational efficiency, but creates a positive environment that directly reflects on the quality perceived by the customer. Monitoring the well-being of staff through specific surveys allows companies to build a strong corporate culture, capable of attracting and retaining talent, and to agility face the challenges of an increasingly competitive sector.
Market research, combined with an integrated view of customer and employee satisfaction, offers companies in the food and consumer goods sector the opportunity to adapt to new trends, innovate in a targeted way and strengthen their position on the market.
CFI Group's surveys for the food and consumer goods sector
CFI Group offers market research for the food and consumer goods sector that combines quantitative and qualitative approaches to provide a comprehensive understanding of market dynamics. Thanks to advanced and customized methodologies, our company supports companies in identifying consumer preferences, defining product strategies and creating memorable shopping experiences.
Quantitative research provides measurable and representative data, ideal for analyzing market trends, testing product concepts, or determining optimal price points. Through large-scale surveys and statistical analysis, CFI Group helps companies make strategic decisions based on reliable numbers.
Qualitative research, on the other hand, explores consumer motivations and behaviors in depth. Focus groups, individual interviews, and ethnographic tests provide valuable insights into customer experience and loyalty drivers. These tools help understand consumer perceptions, improve products, and strengthen brand positioning.
Additionally, Employee Satisfaction surveys integrate these approaches to analyze employee well-being, a key factor in ensuring high business performance and a positive impact on customer experience. With CFI Group, every aspect of the business is analyzed with precision to offer tailored solutions in an ever-changing market.
Our tools
Mystery visits
CAPI Investigations
CAWI Investigations
CATI Investigations
Focus groups/in-depth interviews/participant observation
Lost Customer Analysis
Brand image, brand positioning
Why CFI Group Market Research is Essential for the Food and Consumer Goods Industry
They provide a deep understanding of consumer preferences and behaviors, essential for optimizing product offerings
They support the development of new products through concept and product testing to ensure their success on the market
They identify the optimal price to maximize sales without compromising the customer's perceived value
They measure the effectiveness of advertising campaigns, improving communication and brand positioning
They analyze competitive positioning, highlighting opportunities for growth and differentiation
They detect the level of employee satisfaction and engagement, helping to improve company performance and customer experience