Market Research for the ESG Sector - Social Responsibility
Market research for the ESG and social responsibility sectors is essential to decipher the complex relationship between sustainability and consumer behavior. In a context in which ethical values increasingly guide purchasing choices, companies must understand how ESG claims influence customer decisions, distinguishing between declarations of intent and concrete actions. This type of investigation does not limit itself to photographing declared preferences, but analyzes in depth the real behavior, revealing how much consumers are willing to invest in sustainable products and which characteristics they consider truly significant.
CFI Group offers advanced tools to measure not only Customer Satisfaction related to sustainability, but also Employee Satisfaction, highlighting how an authentic commitment in the ESG field can strengthen employee engagement and customer loyalty.
Through a rigorous approach, CFI research monitors the values and sustainable choices of consumers and transforms them into evidence, which allows to obtain a better return on investment (ROI) through actions and communication strategies targeted to the different clusters of the customer base, so as to build lasting value for the brand.
CFI Group'sESG Investigations - Corporate Social Responsibility
CFI Group’s ESG market research is a strategic ally for companies that want to turn sustainability into a competitive advantage. Using advanced qualitative and quantitative methodologies, these surveys provide precise and in-depth data, collected from surveys, interviews and predictive analysis, to translate ESG initiatives into concrete and successful actions.
A distinctive element is the C-ESG index, which analyzes the perceived impact of ESG policies in key sectors such as utilities, banks and large-scale retail trade. By segmenting consumers into five distinct clusters, it allows us to understand priorities and behaviors, positioning companies on a strategic map. This approach allows us to calibrate ESG strategies to meet the expectations of different audience segments and improve brand perception.
But sustainability is not just about consumers. CFI Group integrates Customer Satisfaction analysis with Employee Satisfaction analysis, exploring how engaged and aligned employees are with company goals. A motivated and aware team is essential to carry out credible and impactful initiatives, strengthening the bond between company and stakeholders.
Thanks to a 360-degree vision, CFI supports companies in identifying growth opportunities, comparing themselves with competitors and developing targeted investment strategies, transforming sustainability into a lever to generate value, retain customers and consolidate market leadership.
Our tools
CAPI Investigations
CAWI Investigations
CATI Investigations
Focus group
Lost Customer Analysis
Why CFI Group Market Research is Essential in ESG - Social Responsibility
Analyze the perceived impact of ESG initiatives to guide corporate strategies towards concrete and measurable results
Segment consumers based on their attitudes and behaviors towards sustainability to create targeted and effective communications
Map the competitive positioning of companies compared to competitors in terms of sustainability and governance
Identify investment directions that generate value, loyalty and positive word of mouth among customers and stakeholders
Integrate Customer Satisfaction analysis with Employee Satisfaction analysis to ensure alignment between company values and employee experience
Monitor the evolution of Green consumer preferences to adapt ESG initiatives to emerging market trends
Assess the level of knowledge and understanding of sustainable actions by stakeholders to improve transparency and communication
Provide strategic insights to transform sustainability into a competitive advantage and consolidate the company's role as an industry leader