CAWI SurveysOnline Questionnaires to Know Customers and Employees

In a data-driven world, companies need to deeply understand both their customers and employees. Understanding what drives purchasing decisions, which experiences drive brand loyalty, and how to best engage internal resources is essential to building effective strategies.

CAWI (Computer Assisted Web Interviewing) surveys offer a flexible and modern solution because they allow you to collect strategic insights through anonymous online questionnaires. This approach allows you to reach a large and diverse audience and analyze behaviors, opinions and expectations quickly and in depth.

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What is the CAWI method and how does it work?

CAWI surveys are a data collection method that uses online questionnaires to quickly reach a large audience. A significant advantage is the ability to collect information directly from customers and employees, taking advantage of the potential of the web in terms of convenience and versatility.

The process is divided into several phases. It begins with the design of the questionnaire, designed to respond to specific objectives of the research itself. Once created, it is distributed via email, social media or on corporate platforms. Responses are collected in real time, which ensures rapid and accurate data processing. In addition, the digital structure helps reduce errors and maintain consistency in the results.

When CAWI investigations are supported by CFI Group, their potential expands even further. It’s not just about collecting data, but also working with clients to analyze the results. CFI consultants help identify new opportunities and define action plans that target concrete goals.

The applications of the CAWI method are many and range across various fields. They range from the evaluation of customer satisfaction to the analysis of the corporate climate, from the monitoring of brand perception to opinion polls. All of this offers companies useful insights to improve their performance and optimize strategic decisions.

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Advantagesof CAWI Investigations

CAWI surveys offer a fast, flexible and highly effective method of collecting strategic data through online questionnaires.

Wide coverage

Speed of collection

Flexibility

Cost reduction

Data quality

Accessibility

Detailed insights

Achieving differentiated targets

Ability to display related images and videos

Applications of the CAWI method in market research

Thanks to the flexibility and speed of the CAWI method, companies can obtain reliable data and use it to make strategic decisions, improve performance and strengthen their position on the market.
The CAWI method is suitable for many business areas because it allows you to obtain strategic insights quickly and anonymously. Here are some of the main applications:
Customer satisfaction
Measure customer satisfaction levels and identify areas for improvement.
Employee Satisfaction
Evaluate employee well-being and engagement to optimize the company climate.
Brand Awareness
Analyze brand perception and monitor the effectiveness of branding strategies.
Market research
Studying consumer behaviors, preferences, and trends.
Opinion polls
Collect feedback on specific products, services or topics.
Thanks to the flexibility and speed of the CAWI method, companies can obtain reliable data and use it to make strategic decisions, improve performance and strengthen their position on the market.