Brand Equity Market ResearchMeasure and Value Your Brand's Potential with CFI Group
Brand Equity is much more than an economic concept: it represents the authentic value of a brand, its ability to communicate a clear mission and support corporate objectives.
It is a concept that encompasses trust, familiarity, loyalty and uniqueness, so much so that it becomes a measure of the strength and relevance that the brand has built over time.
A strong brand equity is an essential competitive advantage. It allows companies to stand out from competitors, justify premium pricing policies and create solid foundations for innovation and growth. Strengthening brand equity means investing in a sustainable future, building a deep and lasting bond with your customers.
Brand Equity Market ResearchCFI Group's Working Methods
CFI Group’s methodology for analyzing Brand Equity recognizes the cyclical and multidimensional nature of the contemporary consumer’s purchasing and loyalty journey. It is based on a structured model that follows the consumer journey, intercepting and analyzing the relevant touchpoints and emotions in the purchasing process.
The model also considers the satisfaction of existing customers, their level of loyalty, positive word of mouth and cross-selling. For prospects, it measures the propensity to purchase, detecting the intention to choose the brand’s products or services compared to the competition.
Through scores on a scale (0-100) and the analysis of causal links between elements, the model highlights the areas of Brand Equity with the greatest impact on purchase intention and upselling. This approach allows you to identify the most effective communication and marketing activities, ensuring strategies based on reliable data to strengthen the brand positioning.
The Competitive Advantages of Market Research on Brand Equity
Brand Equity surveys provide strategic insights to understand and strengthen brand value, optimizing business strategies and improving competitive positioning.
Identifying value drivers
Optimization of communication strategies
Customer Loyalty Tracking
Competitive positioning
Support for strategic decisions