Market research for B2B and industrial sectors
The B2B and industrial sector is the engine of the country’s economy, a constantly evolving field where innovation, competition and operational complexity define the rules of the game. In this context, understanding customer needs and enhancing the role of employees are fundamental elements to build winning strategies. Market research for the B2B and industrial sectors does not limit itself to providing simple data, but also offers a strategic vision that connects Customer Satisfaction and Employee Satisfaction to company performance, generating concrete results.
CFI Group stands out as a strategic partner for industrial companies, thanks to market research designed to respond to the challenges of a dynamic market. Thanks to extremely advanced analysis methodologies, CFI Group provides valuable insights to identify new growth opportunities, optimize processes and improve competitive positioning.
CFI Group's surveys for B2B and industrial sectors
CFI Group’s B2B and industrial market research is a cornerstone for companies looking to navigate the complexities of increasingly dynamic markets. With a personalized approach, each project is designed to meet clients’ specific challenges, providing tailored solutions that combine industry expertise and cross-sector best practices. No two surveys are the same; each research is tailored to each company’s unique needs and goals.
In the B2B world, where purchasing decisions are driven by complex processes and niche audiences, CFI Group excels at analyzing technical products, complex supply chains, and highly competitive markets. Using both qualitative and quantitative methodologies ensures a deep understanding of customer behaviors, needs, and brand perceptions.
CFI Group does more than collect data; it transforms complex information into actionable insights that improve customer and employee satisfaction, optimize competitive positioning, and anticipate trends. In an industry where standing still means being outpaced, CFI Group offers industry players strategic guidance to meet the challenges of today and tomorrow.
Our tools
CAPI Investigations
CAWI Investigations
CATI Investigations
Focus group
Lost Customer Analysis
Why CFI Group Market Research is Essential for B2B and Industrial Sectors
Identify customer needs to design products and services aligned with their expectations
Analyze customer experience to improve the quality of interactions and strengthen loyalty
Evaluate product development and evolution to ensure constant competitive innovation
Segment the market to create targeted offers and optimize marketing and sales strategies
Develop strategies to maximize distribution and market penetration
Quantify market opportunities and identify growth potential in B2B and industrial sectors
Constantly monitor business performance to quickly adapt to market needs
Gain up-to-date insights into trends and changes in customer preferences
Identify competitive advantages to attract higher value customers and strengthen market position
Measure employee satisfaction to create a positive work environment that improves productivity and brand