Customer LOSS SurveysRegaining and Retaining are Keys to Business Success
Customer churn analysis is a strategic lever to transform a problem into a growth opportunity. Understanding why customers choose to end their relationship with a company is essential to identify service weaknesses, anticipate market needs and respond in a targeted manner to competitor offerings.
Market research dedicated to this area allows you to discover not only the causes of abandonment, but also the most effective strategies to win back your most valuable customers.
Through in-depth market research, it is possible to redesign the experiences offered, improve loyalty and increase the overall value of the customer portfolio. Each data collected translates into a concrete action to build stronger and more competitive relationships.
Win-back Analysis by CFI GroupWhat They Are and How They Work
CFI Group’s customer churn analysis investigates the underlying causes of churn. Through meticulous analysis, weaknesses in products or services, external factors such as competition, and aspects related to the management of the customer management process are explored. This allows you to identify the real reasons that have driven customers to interrupt their relationship with the company so that they can be prevented.
The entire process is based on a scientific and highly personalized approach. Thanks to the combined use of qualitative and quantitative methods, such as CATI, CAWI, CAPI surveys, specific questionnaires are built for the sector and the client’s needs. The data collection, combined with the comparison with competitors, provides a detailed map of the areas to intervene on.
CFI Group does more than collect data. The results are translated into concrete operational strategies that help companies identify the most effective actions to improve loyalty, reduce churn and strengthen the value of the customer portfolio.
All the benefits of lost customer surveys
Identifying the causes of abandonment
Quantifying the economic value of lost customers
Comparison with competitors to understand decision drivers
Development of targeted strategies to reduce the dropout rate
Developing targeted strategies to win back lost customers
Maximizing Customer Lifetime Value