CAPI surveysAssisted interviews for reliable and targeted data

Today’s companies need to deeply understand the people they interact with: end customers and employees. It is essential to know what drives their choices, what their needs are and how to improve their experiences with brands. CAPI (Computer Assisted Personal Interviewing) surveys respond to these needs because they are able to offer a clear and detailed view of people’s opinions and behaviors.

This type of market research allows you to collect strategic information, which is essential to identify areas for improvement, anticipate needs and build stronger and more meaningful relationships, both within the organization and with the market.

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What is the CAPI method and how does it work?

CAPI surveys are a modern methodology that uses electronic devices to conduct face-to-face interviews. Combining the precision of digital means with the advantage of direct contact, this method allows for the collection of reliable information in an immediate manner.

The process begins with the design of the digital questionnaire, which is structured to cover specific areas of interest. During the data collection phase, interviewers use tablets or computers to ask questions and record responses in real time, minimizing errors and discrepancies.

The CAPI technique is based on the prevalent use of open-ended questions, which give interviewees space to elaborate and elaborate on their answers. This approach generates richer and more accurate answers than many other methodologies, making the analyses particularly useful for strategic insights.

The added value of CFI Group

CFI Group’s CAPI surveys stand out for their ability to transform data into tangible, measurable solutions.

Before launching the surveys, in fact, CFI Group dedicates a preliminary phase to the in-depth study of the sector and the specific needs of the client. This approach allows to design completely customized questionnaires, aimed at providing concrete answers to the key questions of the companies.

Once the data is collected, it is presented in clear and actionable reports. In collaboration with the client, a customized action plan is developed that translates the results into effective strategies.

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Advantagesof CAPI surveys

CAPI surveys offer a unique combination of accuracy, depth, and flexibility, making them an indispensable tool for collecting high-quality data and turning it into strategic insights.
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Greater accuracy

More detailed answers

Immediate assistance

Adaptability

High reliability

Versatile applications

Strategic Insights

Increased respondent engagement

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Applications of the CAPI method in market research

Thanks to the versatility of the CAPI method, it is possible to obtain high-quality data that supports strategic decisions and optimize business performance in multiple areas.

The CAPI method finds application in numerous strategic areas and offers in-depth insights into customers, employees and brand perceptions:

Customer satisfaction

Measure customer satisfaction levels and identify critical areas for improvement.

Brand equity
Analyze brand perception and monitor the effectiveness of communication strategies.
Employee satisfaction
Evaluate the level of employee satisfaction and involvement, identifying opportunities for improvement.
Corporate Climate
Understanding Internal Dynamics to Optimize Organizational Well-Being.
Consumer Behavior
Exploring Preferences, Motivations, and Purchasing Habits.
Service Feedback
Collect detailed opinions to improve business processes and user experience.
Brand Performance
Track awareness and effectiveness of advertising campaigns.

Thanks to the versatility of the CAPI method, it is possible to obtain high-quality data that supports strategic decisions and optimize business performance in multiple areas.