CFI Groupmarket research on customer, employee and citizen satisfaction
CFI Group is a company specialized in market research, aimed at improving the satisfaction of customers, employees and citizens, which provides companies and institutions with precise and reliable tools to measure and understand the real needs of their targets.
With a patented method, based on predictive mathematical models of artificial intelligence, our company offers a diagnostic approach that not only detects the degree of satisfaction, but also allows to identify the specific factors that influence it and their impact on economic results.
With over thirty years of experience, CFI Group is a reliable partner for high-level market research, recognized nationally and internationally for its ability to analyze and enhance the data collected. Through collaboration with expert consultants and the use of cutting-edge analysis methodologies, our research provides companies with essential insights for their development and success in the reference market.
In a global context marked by economic, environmental and social crises, the concept of “value” has evolved, extending to the contribution that products and services offer not only to personal well-being, but also to community and environmental well-being. Consumers seek an authentic connection with brands and demand openness and concrete answers that reflect their values and daily needs.
With CFI Group, customer satisfaction is not just an algorithm. Our company helps organizations build a solid relationship with their target audience through data-driven strategies in which listening to feedback and analyzing expectations become key elements for strategic decisions, based on real data and oriented to sustainable growth over time.
years of experience
Excellence and innovationdiscover our strengths
Unique and cutting-edge technologies
Expertise
Meaningful Insights
Experience
CFI Group helps companies increase the value of their most important assets: customers and employees.
The main research sectorsour specialized markets
CFI Group stands out for its experience in multiple strategic sectors, offering in-depth and customized market research for banks and insurance, energy & utilities, retail and large-scale retail trade, food and consumer goods, telecommunications and media, B2B and industry, as well as in the ESG and social responsibility field. Each market has specific needs and our tailored approach allows us to provide companies with relevant data that allows the companies, who place their trust in us, to make informed and targeted decisions for their sector.
CFI Group provides an in-depth analysis of the scenario of the main sectors of the economy, making available updated benchmarks among the main market players. Our market research evaluates the level of satisfaction of the services offered, offering behavioral analysis and forecasts of Italians and detecting expectations for priority improvement. The model facilitates the definition of priorities on the most effective investments to increase customer satisfaction and promote sustainability, focusing on the aspects of greatest value perceived by the consumer.
Banks and insurance
Energy & utilities
Retail and GDO
Food and consumer goods
Telecommunications and Media
B2B and industria
ESG Social Responsibility
Customized market researchour working method
CFI Group provides constant support with reliable tools and a rigorous methodology for precise and results-oriented Customer Satisfaction management.
To build and maintain successful relationships with your customers, it is essential to listen, track and monitor their needs, to be able to anticipate and prioritize them, transforming them into concrete and measurable actions over time. To ensure the achievement of this objective, the company relies on the collaboration of expert analysts and a predictive statistical model developed by Prof. Claes Fornell, professor emeritus at the Ross School of Business at the University of Michigan, known for his ability to provide extremely accurate measurements of Customer Satisfaction.
CFI Group uses the Partial Least Square Method (PLS), a system patented in the United States (USA No. 6192319 B1) and exclusively owned by CFI Group International, to develop highly reliable predictive models. Based on structural equations and advanced artificial intelligence algorithms, the PLS method calculates the weights of each component based on their ability to influence business performance indicators. This approach, enriched by a selection of targeted statistical tests, ensures solid and predictive analyses and offers a scientific basis for strategic business choices.
Each market research is designed to provide detailed data and insights that support data-driven decisions and allow you to optimize strategies and maximize the value of the customer experience.
Monitoring and data collection
Data Analysis
Transforming data into action
They say about us
“The past few years, particularly 2022—the year of skyrocketing electricity and gas prices—were times when effective communication was crucial. We clearly noticed this from your matrix, where communication and affordability played a significant role. So, we worked synergistically on these two aspects… and in the following customer satisfaction assessments, we recorded clear improvements by drawing inspiration from your report. I must say it has been a fantastic guide because the results we achieved in 2023, and now again in 2024, have been extraordinary years. I attribute part of this success to the insights we gained from your work.”